I’ve been waiting for some major MMO to try this shift. There are already more free-2-play MMO’s than you can shake a stick at, but the vast majority where all built that way from the beginning, using a specific strategy that’s already been proven for the most part.
DDO is the first MMO that I’m aware of that has shifted from the traditional western design of $15/month to F2P. And reports thus far are that it’s a resounding success, at least initially.
